Data-driven brand marketing ‘set to be key in 2023’
Marketers looking to survive – and even thrive – in the coming 12 months are being urged not to leave…
measurement
Charities urged to act as campaign effectiveness slumps
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
IAB urges brands to ‘ditch the clickheads’ in new spot
The IAB UK, is attempting to move on from a ruling which deems its adtech framework as breaching GDPR, by showing the love…
Don’t stop us now: Time for brands to act on cookies
Advertisers were having such a good time until the end of the third-party cookies was announced and measurement solutions such…
Marketers forced to guess best performing channels
The UK’s most influential marketing chiefs have admitted to a deep mistrust of the accuracy of campaign performance data available…
Cotton Traders scrums down with analytics platform
Cotton Traders, the casualwear and home style brand founded nearly 35 years ago by former England rugby captains Fran Cotton…
DMA: Too many industry metrics just don’t add up
The data-driven marketing industry – like nearly every other advertising sector – is still grappling with metrics, with over two-fifths…
UK bosses: ‘Show us the money not likes and retweets’
The majority of UK chief executives (55%) are sick and tired of how digital marketing activities are being measured, insisting…
DMA opens databank to tackle campaign measurement
The DMA is aiming to combat one of the marketing industry’s biggest conundrums – and one that has vexed generations…