DMA opens databank to tackle campaign measurement
The DMA is aiming to combat one of the marketing industry’s biggest conundrums – and one that has vexed generations…
measurement
Kantar appoints Mindshare chief to lead ROI analytics
Data and insights consultancy Kantar is beefing up its analytics practice with the appointment of Mindshare data science chief Paul…
Sorrell eyes chunk of data market in new S4 acquisition
S4 Capital is planning a major smash and grab raid on the data analytics and modelling market following the acquisition…
Brands urged to rethink media mix or see ROI plummet
UK business must relocate their marketing spend away from the likes of cinema, out of home and press to claw…
Adtech smoke and mirrors mask woeful accountability
The programmatic ad industry’s use of personal data has long been shrouded in the sort of unfathomable mystery that would…
Swarovski strikes global deal to polish up marketing
Swarovski, the jewellery and accessory brand sported by Beyoncé, Taylor Swift and Rita Ora, is deploying a new marketing attribution…
Why digital advertising needs a human touch to thrive
The dark arts of digital advertising analysis are facing a barrage of criticism for failing to give brands a full…
QueryClick nets £2m injection to fix digital attribution
QueryClick, an Edinburgh-based consultancy which specialises in the all-too-often ignored practice of digital spend attribution, has received a £2m funding…
Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…
Sky turns on new cross-device TV audience data tool
Sky is aiming to boost its appeal to brand owners by adopting a new tool to improve audience data for…