measurement Archives - Page 7 of 8

News July 6, 2018 9:06 am

It seems Google is not the only company struggling to come to terms with GDPR; according to an analysis of…

News July 5, 2018 9:30 am

Google’s failure to get to grips with GDPR is leaving many firms which use its advertising services, particularly ad-funded websites…

News June 25, 2018 11:40 am

Google has raised more than a few eyebrows in the marketing industry by claiming the global giant is still trying…

News February 16, 2018 9:35 am

In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…

News January 29, 2018 10:24 am

UK online ad viewability levels have been the bane of marketers’ lives for years but things could be finally looking…

News October 23, 2017 9:31 am

UK online advertising viewability has risen for the second consecutive quarter for the first time ever to reach 52% –…

News October 18, 2017 11:24 am

Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…

News August 14, 2017 1:52 pm

The IPA has launched a scathing attack on Google’s YouTube and Facebook, claiming they are not doing enough to bring…

News August 7, 2017 12:08 pm

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns…

News July 31, 2017 1:12 pm

Online ad viewability levels in the UK rose for the first time in nine months to the highest level seen…