Triple whammy holding back customer lifetime value
Despite growing awareness that customer lifetime value (CLV) is a better method for measuring success than return on investment (ROI),…
measurement
Data issues continue to plague omnichannel marketing
Marketers continue to struggle to assess the effectiveness of their omnichannel campaigns due to disconnects in strategies for reaching consumers…
Optimisation working as online ad viewability stabilises
The UK online advertising market has maintained the viewability gains it made in Q1 and Q2 – when they reached…
World’s biggest tech firms accused of flouting GDPR
It seems Google is not the only company struggling to come to terms with GDPR; according to an analysis of…
Google GDPR shortcomings leaving ad clients exposed
Google’s failure to get to grips with GDPR is leaving many firms which use its advertising services, particularly ad-funded websites…
GDPR one month on: Google admits that it’s clueless
Google has raised more than a few eyebrows in the marketing industry by claiming the global giant is still trying…
Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
UK overtakes Germany as online ad viewability rises
UK online ad viewability levels have been the bane of marketers’ lives for years but things could be finally looking…
First consecutive rise in online ad views yet UK still lags
UK online advertising viewability has risen for the second consecutive quarter for the first time ever to reach 52% –…
Online ad giants sign up to IAB fraud busting scheme
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…