Online ads targeting women ‘fall way short of the mark’
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns…
measurement
UK online ad viewability rises but trails rest of Europe
Online ad viewability levels in the UK rose for the first time in nine months to the highest level seen…
Online backlash grows yet top brands fail to take stand
Concerns over the online ad industry’s overall level of measurement are growing, with the majority of the world’s largest advertisers saying…
Unseen banner ads cost brands £606m during 2016
The UK online advertising market may be continuing to grow at breakneck speed but it is still suffering the same…
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…
Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…
Half of all online ads ‘never reach the target market’
New evidence has emerged of the wastefulness of many online ad campaigns, with a major study revealing that only just…