CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
measurement
Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…
Exposed: The five reasons digital advertising is failing
Hot on the heels of this week’s report which claimed to have devised the perfect formula for outstanding ROI, a…
Effectiveness experts cook up recipe for ROI success
Marketers searching for the recipe for achieving outstanding ROI have witnessed many “soggy bottoms” but a new study claims to…
Marketers find reasons to be cheerful, part 1, 2 and 3
Further evidence has emerged of marketers’ unshakeable optimism over the future of their profession – despite the economic turmoil, the…
‘Gory’ vegan ad ban shows just what kids are exposed to
Vegan charity Viva’s attempt to convert consumers to its cause by claiming yoghurts contained “the stolen milk of grieving mothers,…
Apple changes strike at the core of email measurement
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
Cross-media measurement still proving a big headache
Marketers might be continuing to plough more and more of their budgets into digital but most still admit that a…
Kantar opens unit to help boost marketing effectiveness
Marketing data and analytics consultancy Kantar is launching a new marketing effectiveness practice to help brands determine their marketing strategy…