Exposed: The five reasons digital advertising is failing
Hot on the heels of this week’s report which claimed to have devised the perfect formula for outstanding ROI, a…
measurement
Effectiveness experts cook up recipe for ROI success
Marketers searching for the recipe for achieving outstanding ROI have witnessed many “soggy bottoms” but a new study claims to…
Marketers find reasons to be cheerful, part 1, 2 and 3
Further evidence has emerged of marketers’ unshakeable optimism over the future of their profession – despite the economic turmoil, the…
‘Gory’ vegan ad ban shows just what kids are exposed to
Vegan charity Viva’s attempt to convert consumers to its cause by claiming yoghurts contained “the stolen milk of grieving mothers,…
Apple changes strike at the core of email measurement
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
Cross-media measurement still proving a big headache
Marketers might be continuing to plough more and more of their budgets into digital but most still admit that a…
Kantar opens unit to help boost marketing effectiveness
Marketing data and analytics consultancy Kantar is launching a new marketing effectiveness practice to help brands determine their marketing strategy…
Data-driven brand marketing ‘set to be key in 2023’
Marketers looking to survive – and even thrive – in the coming 12 months are being urged not to leave…
Charities urged to act as campaign effectiveness slumps
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…