Lebara appoints Specialist Works to boost messaging
SIM-only mobile network Lebara, which recently jumped into bed with Big Narstie and Grime Gran for a new ad campaign,…
mobile
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
Vodafone cut off for claiming it can match BT ‘for less’
Vodafone may have won praise in some quarters for gaining market share during the cost of living crisis but it…
Top brands fingered for charging loyal customers more
Customer loyalty may be the holy grail for marketers but for many consumers it is coming at a high price,…
Virgin Media O2 launches green loyalty programme
Virgin Media O2 is helping its customers to be more environmentally friendly by partnering with loyalty specialist Kindred to give…
MSQ scoops integrated brief for Three brand Smarty
Smarty, the SIM-only mobile network powered by the Three UK network has appointed MSQ as its lead integrated creative agency…
Virgin Media O2 picks inside man for top marketing job
Virgin Media O2 – the newly merged broadband, telecoms and mobile giant – has promoted O2’s brand and marcoms chief, Simon…
O2 and Virgin Media deal green light to fuel pitch frenzy
With the UK competition watchdog giving its initial approval to the £31bn merger of O2 and Virgin Media, the two…
Apple and Google ban update to contact tracing app
The NHS Covid-19 contact tracing app – which has had more calamities than Mr Bean – has hit yet another obstacle after…
Tesco joins with Crisis to help homeless stay connected
Tesco, which has been both praised and slated for its response to Covid-19, is aiming to show its sharing, caring…