N Brown brands bag extra £2m with optimisation tool
N Brown, the online shopping giant behind brands including Simply Be, JD Williams and Jacamo, has witnessed a 12% uplift…
Monetate
Personalisation strategy puts Lovehoney virgins at ease
Online adult retailer Lovehoney is hailing the implementation of a new customer experience platform for an increase in converting first…
Jack Wills bigs up new online personalisation strategy
Upmarket fashion brand Jack Wills is hailing the implementation of a new online personalisation strategy for generating double-digit increases in…
Boden mobile personalisation drive sees conversion soar
Boden, the upmarket online and mail order group, whose new chief executive Jill Easterbrook only started on Monday, is already hailing…
John Lewis brings in online personalisation platform
John Lewis is aiming to give customers a better online experience by ramping up the personalisation features on its johnlewis.com…
Why experience is the last battleground for brands
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality…