Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Nectar
Ecrebo raids Aimia again to hire chief analytics officer
Retail marketing specialist Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S…
Sainsbury’s shoppers hit by Nectar scheme failure
Sainsbury’s shoppers are being urged to double check their Nectar accounts after the loyalty company admitted that some customers have…
Keith Mills hit by £13m tax bill after losing HMRC case
Sir Keith Mills, the founder of Nectar and major investor in loyalty specialist Ecrebo, has reportedly been hit with a…
Mail Newspapers signs Nectar deal for loyalty overhaul
Mail Newspapers, the firm behind the Daily Mail and Mail on Sunday, is revamping its loyalty scheme by joining the…
Aldi and Lidl hit back as customers knock loyalty efforts
Aldi and Lidl have scotched suggestions that their customers are as promiscuous as a colony of rampant rabbits after a…
Student builds loyalty app to trump Aimia and Microsoft
Microsoft and Aimia might well have spent hundreds of thousands of pounds developing their multi-card loyalty apps but one 24-year-old…
Aimia man joins Ecrebo in wake of £12m Keith Mills deal
Loyalty specialist Ecrebo – which has just been given a £12m cash injection from a partnership which includes Air Miles…
Nectar co-founder JP Lips exits firm after 20 years
Jan-Pieter Lips, one of the founders of the Nectar UK business in 2002 and managing director of Nectar UK from…
Sainsbury’s launches push for double Nectar points
Sainsbury’s is aiming to spread a little pre-festive cheer – and even give Nectar owner Aimia a Christmas bonus –…