Very Group CMO promoted to chief customer officer
Online shopping giant The Very Group has promoted chief marketing officer Jessica Myers to the expanded role of chief customer…
online shopping
Ocado offers Getir customers ‘five times the choice’
Ocado Retail has moved swiftly to lure former customers of the rapid grocery delivery service Getir in a new email…
Lancôme hires agency to drive luxury online shopping
L’Oréal Groupe-owned luxury beauty brand Lancôme is set to undergo a major overhaul of its digital experience strategy with the…
Motorway swipes right to bring in senior Bumble chief
Moving from online dating to online motor sales might not be a well-trodden path but Bumble’s marketing chief has made…
‘Immersive and interactive’ websites garner more loyalty
Online retailers are being urged to focus more on making their sites immersive and interactive and not just convenience and…
Angling Direct hooks in hefty profits as fishing flies
Mortimer and Whitehouse: Gone Fishing might not be the Love Island generation’s idea of a fun watch but it seems…
Very goes for pretty in pink with Haus of Flamingo push
Online retailer The Very Group has developed its ‘Let’s Make It Sparkle’ Christmas ad into a new brand platform, reviving…
Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…
‘Trust and routine key factors in securing brand loyalty’
UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers…
Decathlon UK appoints media shop for expansion drive
Sports retailer Decathlon UK has handed its media account to Fifty to support a new global strategy aimed at modernising…