Very goes for pretty in pink with Haus of Flamingo push
Online retailer The Very Group has developed its ‘Let’s Make It Sparkle’ Christmas ad into a new brand platform, reviving…
online shopping
Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…
‘Trust and routine key factors in securing brand loyalty’
UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers…
Decathlon UK appoints media shop for expansion drive
Sports retailer Decathlon UK has handed its media account to Fifty to support a new global strategy aimed at modernising…
Heinz is tickled pink over new Barbiecue sauce release
Heinz is aiming to capitalise on Barbiemania – just weeks after last summer’s blockbuster was released on Prime Video, iTunes,…
Youngsters bemoan age-old issues with online shopping
The old adage of “you can’t please all of the people all of the time” appears to be alive and…
ASA rejects flood of complaints over ‘harmful’ Dusk ad
The ad watchdog has dismissed calls to ban a tongue in cheek TV ad for furniture retailer Dusk, despite 40…
Consumers finally set to profit from flogging their data
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…
Schuh bolsters senior team with top marketing duo
Footwear retailer Schuh has made a double appointment to strengthen its leadership team, as part of its ambition to become…
‘Enshittification’ might benefit mail but most of us lose
A raft of research articles in Decision Marketing would suggest that good old fashioned direct mail is making a comeback….