CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
online shopping
Ted Baker revamps online shopping with ‘headless’ site
Fashion brand Ted Baker has overhauled its online operations and relaunched its ecommerce website to drive more impactful, relevant shopping…
‘Horrific events’ force top brands to pull plug on Russia
Major global brands Unilever, Procter & Gamble, McDonald’s, Coca-Cola, PepsiCo, Starbucks, Mothercare and Heineken have joined the growing list of…
Ikea joins mass retail exodus from Russia in war protest
Ikea has joined the growing list of top retail brands which are suspending their operations in Russia, including H&M, Burberry,…
Very Group overhauls online shopping to spruce up CX
The Very Group is aiming to boost its customer experience strategy with a new ecommerce platform, in a move which…
Brands risk pushing shoppers into the arms of Amazon
Brands risk becoming a stepping stone to Amazon and competitors, with many abandoning their online baskets at the last moment…
Ann Summers aims to beat off rivals with loyalty club
Ann Summers aiming to keep its customer base satisfied in the bedroom and beyond, while stemming the rise of rival…
CMA exposes online shopping rip-offs with 23red blitz
Nearly three-quarters (71% ) of UK consumers say they have been targeted by misleading marketing tactics while shopping online, including…
Gone but not forgotten: The wonder of good ol’ Woolies
It seems the classic jingle of “That’s the wonder of Woolworths, that’s the wonder of good ol’ Woolies” still chimes…
Online’s not the only way as omnichannel retailing rises
A high street presence is increasingly influencing consumers’ decisions on whether they buy from brands online, with the rise of…