What’s in store for 2024… for the outdoor ad industry?
Whether it is Tesco using digital billboards to direct supportive messaging to the UK Muslim community during Ramadan, or The…
OOH
Sainsbury’s to expand Live network to over 800 screens
Nectar360, the Sainsbury’s-owned media firm which operates the Nectar loyalty scheme as well as Sainsbury’s and Argos’ retail media services,…
OOH’s Goldfinger: Poster industry pours £1.1bn into UK
Marketers’ claims that advertising is a force for good have proved spot on, with a new analysis revealing that since…
Travelodge urges customers to ‘get a room’ in new blitz
Travelodge is bigging up its credentials for offering millions of people the chance to grab a great value getaway, whether…
Shrimp gag flags Hellmann’s role in a summer Barbie
Hellmann’s is the latest brand to jump aboard the Barbie movie bandwagon with a new tongue-in-cheek campaign running across the…
Cadbury tells Brits ‘not to buy’ new limited edition Twirl
Cadbury is launching a novel campaign for its limited edition Cadbury Twirl Mint bar, which pokes fun at the exclusivity…
Travel firm WeRoad pushes Coronation ‘mega break’
Solo travel brand WeRoad is tapping into King Charles III’s Coronation to launch its latest OOH campaign, encouraging Londoners to…
Lovehoney spanked by ASA for Prince Harry ball-gag ad
Sex toy specialist Lovehoney has been given a tongue-lashing for its outdoor campaign, launched to coincide with the publication of…
George the Bear drops lad culture in Hofmeister return
Beer brand Hofmeister is bringing back George the Bear – last seen in decidedly “lads, lads, lads” ads in the…
OOH creativity, tech and data ‘supercharge’ brands
Mobile searches conducted in out of home locations are over a third (38%) more likely to lead to a purchase…