Gymbox mocks ‘grunt and grind’ rivals with fitness blitz
London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring…
OOH
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
Napolina goes for quality in first Lucky Generals activity
Cooking brand Napolina is aiming to change perceptions about what many may view as the “basics” of Italian cuisine –…
The Specialist Works nets Lily’s Kitchen pet food blitz
Independent media agency The Specialist Works has been appointed by pet food brand Lily’s Kitchen to lead an OOH campaign…
Can brands fight off media inflation to score in Q4?
As the UK wrestles with soaring retail inflation, marketers and advertisers are facing their own issues, with rocketing media inflation…
New deal gives digital outdoor activity data-driven boost
Brand owners will be given the chance to deploy programmatic digital out-of-home ads to the same degree of accuracy as…
TV and press budgets face axe in digital outdoor boom
The entertainment and media sector will see the biggest increase in the use of digital out of home advertising over…
Lips, tongues and fingers star in Relate OOH campaign
Leading relationship charity Relate is launching a new out of home campaign tapping into Valentine’s Day to promote great communication…
Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…
Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…