TV and press budgets face axe in digital outdoor boom
The entertainment and media sector will see the biggest increase in the use of digital out of home advertising over…
OOH
Lips, tongues and fingers star in Relate OOH campaign
Leading relationship charity Relate is launching a new out of home campaign tapping into Valentine’s Day to promote great communication…
Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…
Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…
Posterscope tool forecasts when consumers will return
Brand owners who ditched outdoor advertising in their droves due to Covid restrictions have been given the heads-up on when…
Durex urges ladies to get moist and lube up for funtimes
Fresh from tackling “back door” action, Durex is aiming to further shake things up in the bedroom with a new…
Any hole’s a goal: Durex aims to normalise ‘rear action’
Durex is attempting to ram anal sex straight into the “mainstream” in an effort to educate consumers to the joys…
Clients offered realtime slots for digital outdoor ads
Outdoor media specialist Posterscope is launching a new trading platform which it is claimed enables the planning, purchase and activation…
Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
Why data is the real fuel of outdoor advertising growth
When Vote Leave stuck that now infamous £350m number on a bus, the campaign influenced a nation, but how many people…