Clear Channel grovels and axes ‘StopStella’ pro-life ads
Outdoor advertising giant Clear Channel has been forced to review its ad clearance procedures after being battered for approving a…
OOH
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
CoppaFeel urges everyone to ‘Grab Life By The Boobs’
Breast cancer charity CoppaFeel, which has never been shy in coming forward to raise awareness of the disease, is widening…
Firm gets stiff rebuke for ‘cycling makes you a flop’ ad
An outdoor ad, which promoted a cure for erectile dysfunction by suggesting cycling makes blokes a flop in the bedroom,…
Lastminute.com outdoor push tackles Brexit travel fears
Lastminute.com is attempting to ensure that Brexit does not trigger a mass “staycation” by launching a major out of home…
Very hits the high street for Black Friday digital push
Online retailer Very.co.uk is aiming to cover all bases on Black Friday with a location-based, digital out of home campaign,…
Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
Bitposter signs three more agencies for OOH platform
Bitposter, the automated platform for trading out of home (OOH) media, has signed up Rakuten Marketing, Equimedia and Greenlight to…