Vauxhall taps into traffic jams for Insignia launch push
Traffic jams might be the bane of the modern day motorist but for Vauxhall they could prove anything but with…
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Shop Direct signs up for ‘always ready’ ad-serving plan
Shop Direct is set to launch real-time, digital out-of-home campaigns with tailored creative executions, optimised by time, location and audience…
Bladerunner ads to become reality with tech start-up
The outdoor industry could soon be making the giant digital ads first seen in Ridley Scott’s seminal 1982 sci-fi classic…
Santander first brand to use Posterscope AI-driven OOH
Santander is the first brand to embrace a new Posterscope programmatic ad service which, it is claimed, enables clients to…
Uproar as train network derails Amnesty campaign
Network Rail has been blasted for its last-minute decision to pull Amnesty International’s new marketing campaign – which highlights the…
Weisinger exits HeyHuman to join outdoor specialist
HeyHuman new business chief Helen Weisinger has quit after two years in the role of managing partner and CMO to…
Doom outdoor blitz makes data the magic bullet
Proof of the outdoor industy’s love affair with data insight has come in the form of a new campaign promoting…
Posterscope deal eyes surge in digital poster market
Outdoor media agency Posterscope has bolstered its digital capabilities with the acquistion of data-driven out of home specialist Liveposter, in…
Exterion beefs up insight with new data partnership
Exterion Media, the company which recently retained the London Underground advertising business, is further strengthening its analytics capabilities by bringing…
WHSmith targets third parties with digital posters
WHSmith is introducing digital display screens in the principal windows of 100 of its top stores across the UK, which…