Brands must put ‘personal’ back into personalisation
For decades, we’ve been using data to find out meaningful things about our customers. At its simplest level, that has…
Partners Andrews Aldridge
Partners finally recruits ECD to fill Aldridge’s boots
Partners Andrews Aldridge has finally appointed an executive creative director to run its creative department, effectively succeeding Steve Aldridge who…
Engine agencies launch data driven content platform
Marketing services network Engine Group is launching a new customer engagement and media delivery platform designed to help brands create…
Morley-Brown joins Phil Andrews at Inside Agency
The Inside Agency, the business launched by former Partners Andrews Aldridge chief Phil Andrews, has recruited ex-AIS creative director Matt…
Partners opens lab to bring customers into agency
Partners Andrews Aldridge is further bolstering its use of technology by setting up a research and user test lab designed…
Partners creates ‘Switch Guarantee Guy’ for Bacs
The Current Account Switch Service is aiming to shake UK bank customers out of their slumber through a new campaign…
Partners Andrews Aldridge boosts technology team
Partners Andrews Aldridge has bolstered its technology and innovation (T&I) department with a number of key hires to boost its…
Partners Andrews Aldridge scoops B&Q business
Partners Andrews Aldridge has landed the B&Q direct marketing account as the DIY retailer looks to ramp up its loyalty scheme,…
Wickes CRM win for Partners
DIY chain Wickes has hired Engine Group’s Partners Andrews Aldridge to handle its CRM business, in the same week as…
A load of crystal balls…
What does the New Year hold for the leading lights of the DM industry and beyond? Ivan Idol polishes up…