Merkle picks Vodafone chief to lead Pega partnership
Merkle has appointed Vodafone’s group head of marketing technology strategy to a new role leading the agency’s partnership with software…
Pegasystems
Brands come clean over coronavirus marketing failings
More than a third of businesses have admitted to losing customers during Covid-19 crisis as a result of their marketing…
AA hails CRM strategy for halting membership crash
The Automobile Association has hailed the implementation of a new CRM strategy for reversing a disastrous decline in breakdown membership,…
AA brings in Informatica for customer data overhaul
The AA is overhauling data operations in an effort to get closer to its 8 million customers to unearth new…