Lips, tongues and fingers star in Relate OOH campaign
Leading relationship charity Relate is launching a new out of home campaign tapping into Valentine’s Day to promote great communication…
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Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…
Digital outdoor market ‘to be worth $55bn in 5 years’
The digital out of home advertising sector suffered more than most during the pandemic as consumers were forced to stay…
Posterscope tool forecasts when consumers will return
Brand owners who ditched outdoor advertising in their droves due to Covid restrictions have been given the heads-up on when…
Clients offered realtime slots for digital outdoor ads
Outdoor media specialist Posterscope is launching a new trading platform which it is claimed enables the planning, purchase and activation…
Hundreds sign up for Ocean Outdoor Covid-19 ad fund
SMEs across multiple sectors – including food and beverage, direct to consumer, health and wellness, leisure, tech and B2B –…
Outdoor giant opens £10m free ad space fund for SMEs
Out of home advertising giant Ocean Outdoor is aiming to come to the rescue of small businesses whose operations have…
Data-driven digital outdoor drives effectiveness up 17%
Client marketers who embrace data-driven “contextually relevant messaging” in their digital out of home campaigns – which takes into account…
Outdoor adspend poised to speed past $40bn in 2020
The inexorable rise of the outdoor ad industry looks set to propel the sector ahead of newspaper adspend, with the…