New outdoor platform taps into ‘spending on the go’
Brand owners are being offered a new data-driven behavioural audience planning platform for their digital outdoor campaigns, in a move…
posters
Firm gets stiff rebuke for ‘cycling makes you a flop’ ad
An outdoor ad, which promoted a cure for erectile dysfunction by suggesting cycling makes blokes a flop in the bedroom,…
DOOH impacts soar as brands flock to data-driven sites
The humble billboard has come a long way since the slap ’em up and hope for the best days, and,…
Very hits the high street for Black Friday digital push
Online retailer Very.co.uk is aiming to cover all bases on Black Friday with a location-based, digital out of home campaign,…
Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…
JCDecaux-backed platform to fuel digital poster epoch
A new global programmatic outdoor media trading platform – hailed as a new era of cooperation across the poster industry,…
Pull the udder one: vegan group can’t milk cancer claim
A poster campaign for vegan group Viva! which implied that drinking cow’s milk could cause cancer in humans has been…
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
Bitposter signs three more agencies for OOH platform
Bitposter, the automated platform for trading out of home (OOH) media, has signed up Rakuten Marketing, Equimedia and Greenlight to…
Ad for Tunnock’s tea-time fancy deemed far too saucy
Tunnock’s Tea Cakes may be a family favourite but an ad for the chocolate fancy has been found to be…