Animal charity makes dog’s dinner out of festive push
The wind-down for the festivities normally means just one thing for animal rights charity Peta; time to wind up media…
posters
Diageo taps into sunny spell for Smirnoff Cider OOH ads
Diageo is beefing up its summer campaign for Smirnoff Cider with the launch of new digital outdoor initiative that activates…
Alien Covenant horror ad gets shot down by watchdog
Twentieth Century Fox has been slammed by the ad watchdog for a grizzly digital outdoor campaign promoting the film Alien:…
Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…
Shop Direct signs up for ‘always ready’ ad-serving plan
Shop Direct is set to launch real-time, digital out-of-home campaigns with tailored creative executions, optimised by time, location and audience…
Bladerunner ads to become reality with tech start-up
The outdoor industry could soon be making the giant digital ads first seen in Ridley Scott’s seminal 1982 sci-fi classic…
Santander first brand to use Posterscope AI-driven OOH
Santander is the first brand to embrace a new Posterscope programmatic ad service which, it is claimed, enables clients to…
Uproar as train network derails Amnesty campaign
Network Rail has been blasted for its last-minute decision to pull Amnesty International’s new marketing campaign – which highlights the…
Posterscope deal eyes surge in digital poster market
Outdoor media agency Posterscope has bolstered its digital capabilities with the acquistion of data-driven out of home specialist Liveposter, in…