‘Turn on, tune in, and win’: SMEs urged to run radio ads
Small and medium sized businesses are being urged to tap into the power of radio advertising with the launch of…
radio
Radiocentre bolsters top team with first head of insight
Radiocentre, the body which promotes the interests of the commercial radio industry as well as providing an advertising clearance service,…
Ad for ‘Covid safe’ London cabs full of porky pies, guv
London cabbies might not be best known as purveyors of the truth but it seems even they have gone too…
Hear all about it: Prof Green in radio mental health blitz
Radiocentre, the industry body for commercial radio, has signed up rap star Professor Green to front a new campaign aimed at helping…
Pump up the volume: Radio listening soars in lockdown
Elvis Costello might once have sarcastically snarled that “radio is a sound salvation, radio is cleaning up the nation” but…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
Radio ad industry pokes fun at adtech to woo brands
Radio advertising might have been around for nearly 100 years but – according to a new industry-backed campaign, at least…
Home Office attacks ASA for Settlement Scheme ad ban
The Home Office has slated an Advertising Standards Authority ruling which has outlawed a radio that claimed that all EU…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
‘If you’ve got it, flaunt it’ cosmetic surgery ad gets snip
A radio ad for a cosmetic surgery company, which featured a woman apologising for showing off her new body and…