Riding the waves: 40m tune into commercial radio
Radio has come along way since Canadian Reginald Fessenden made the first public audio broadcast on Christmas Eve 1906 but…
radio
Goodness Gracious Me: GB News plans all-British radio
Advertisers who want to reach far-right consumers are now being offered a new platform, with GB News launching an “all-British”…
Sound and visionary: Barber steps down at Radiocentre
Radiocentre planning director Mark Barber, one of the radio industry’s leading authorities on advertising effectiveness, is stepping down from his…
Listen up: ‘Channelling digital into audio boosts profits’
Brands could increase campaign profit without boosting overall campaign spend, by reallocating a portion of media budgets from search and…
Radio industry urges Govt to defer Freeview switch-off
The Government has been warned that plans to switch off Freeview in 2034 will deal a major blow to commercial…
Making waves: Radio soars as more Brits tune in online
More people than ever are listening to UK radio, with the latest Rajar figures for the second quarter of 2026…
Audio ‘crucial to ad strategy’ UK marketers confirm
Brand owners are set to reinforce their commitment to audio advertising with nearly all (96%) planning to maintain or increase…
Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
Global signs Nectar deal to boost digital audio activity
Global is beefing up its retail media targeting and measurement for digital audio campaigns in the UK by signing a…