Audio ‘crucial to ad strategy’ UK marketers confirm
Brand owners are set to reinforce their commitment to audio advertising with nearly all (96%) planning to maintain or increase…
radio
Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
Global signs Nectar deal to boost digital audio activity
Global is beefing up its retail media targeting and measurement for digital audio campaigns in the UK by signing a…
Digital surge sees commercial radio adspend top £747m
Commercial radio in the UK achieved its highest-ever advertising revenue in 2025, hitting £747m – surpassing the previous record of…
Radio ‘helps brands break through performance plateau’
The case for including radio advertising in the media mix has been strengthened by a new study which claims that…
It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
Get your kicks in 2026… by getting audio in the mix
As we head into 2026, one thing is clear: audio advertising is no longer the quiet workhorse of the media…