Email proves less is more as open rates and ROI rocket
The barrage of repermissioning emails in the run-up to GDPR might not have been legally necessary but it seems they…
repermissioning
Email survives GDPR noise to remain top of the pops
The barrage of repermissioning emails from brands eager to keep their customers onboard might have had the press gnashing their…
Only a fifth of UK companies are compliant with GDPR
It seems that repeated warnings from the ICO, press hysteria or even the widespread scaremongering over GDPR have not shaken…
Crisis? What crisis? GDPR fuels more potent marketing
Predictions that GDPR would ravage through the marketing industry like a plague of locusts have been blown out of the…
Let battle commence: first GDPR complaints are filed
Just hours after GDPR came into force, both Facebook and Google are already facing investigations over their compliance after the…
GDPR zero hour: Now the hard work begins say experts
After nearly seven years in the making, GDPR finally becomes law today (May 25) but even those companies which have…
One day until GDPR D-Day: Non-EU countries want laws
Further evidence has emerged of Facebook being totally out of step with public sentiment over privacy rights after a new…
Two days until GDPR D-Day: Two-thirds to ditch brands
Companies are being warned to brace themselves for a mass customer exodus with two-thirds (65%) of Brits saying GDPR will…
GDPR consent guidance is published – with a warning
The last piece of the GDPR jigsaw – the Information Commissioner’s Office’s guidance on consent – has finally been put…
Revealed: the best time to send GDPR consent emails
Companies embarking on mass repermissioning campaigns in the run-up to GDPR D-Day on May 25 have been warned to avoid…