New ‘Lidl. More to Value’ campaign pledge goes global
German discounter Lidl is launching a global brand campaign that moves on from “Big on Quality, Lidl on Price” to…
retail marketing
Asda shops for top analytics to boost personalisation
Asda is ratcheting up its use of artificial intelligence and machine learning technologies as the supermarket giant plots faster, more…
Ikea appoints global chief data and analytics officer
Ikea is beefing up its data strategy with the appointment of new global chief data and analytics officer in move…
Ann Summers picks shop to whip up social media frenzy
Ann Summers has appointed the agency Our Own Brand to handle its global social media account, as the fight to…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
‘Steady hand’ Higham decides to quit top M&S tech role
M&S chief digital and technology officer Rachel Higham has decided to step back from her role, in the wake of…
Boots urges Brits to visit its pharmacies rather than GP
Boots is jumping on the UK Government’s drive to get Brits to think of their pharmacist first when they have…
Primark ‘In Denim We Can’: Not exactly jeans for greens
And so to Primark – or Primani (sorry Giorgio, not great timing) – which has chosen this week to launch…
John Lewis epic flags up 100 years (ish) of price pledge
John Lewis is marking 100 years since its “Never Knowingly Undersold” promise was introduced in a new campaign, Tableau, designed…