Let’s get physical: Brits reject mobile for printed offers
Digital-first retailers must wake up and smell the coffee with new proof that UK shoppers are rejecting mobile vouchers to…
retail marketing
Ikea embraces ‘crap idea’ for Brighton store opening
Ikea Brighton has called on the services of the city’s most divisive residents, with a new campaign to promote the…
Toolstation and Macmillan unite to fight skin cancer
Toolstation, one of the UK’s fastest growing suppliers of tools, accessories and building supplies, has partnered with cancer support charity…
Ann Summers picks agency to beat off ‘vanilla’ branding
Adult retailer Ann Summers is aiming to modernise its brand and reinforce its “relevance” for women, with the appointment of…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Sainsbury’s CMO and data chief Given to boss tech, too
Sainsbury’s has initiated yet another reshuffle of its executive team, with data and marketing chief Mark Given handed board accountability…
Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…
Haste makes waste: Out of sorts backend hits AI roll-out
Further evidence has emerged that businesses are rushing head on into adopting AI tools only to discover that when it…
Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
‘Insulting’ M&S ad blitz now slated for ‘skinny’ model
As if Marks & Spencer has not got enough on its plate, the retailer has now been branded socially irresponsible…