PayPal expands retail media platform into UK market
PayPal is rolling out its new advertising platform in the UK, following a successful US launch, tapping into its banks…
retail marketing
Co-op Media Network unveils first-party data solution
Co-op Media Network is claiming brands will be able to navigate and target curated sets of convenience shoppers across digital…
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
Tesco brings in London agency for social media boost
Supermarket giant Tesco is aiming to boost its social media activity with the appointment a new dedicated agency following a three-way…
Toolstation appoints agency to hammer home creativity
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies, has appointed TBWA\MCR as its lead creative…
Waitrose lures Sainsbury’s chief for new loyalty revamp
Waitrose has raided Sainsbury’s to bring in its first ever head of loyalty as the upmarket supermarket gears up to…
Dobbies promotes ‘garden living’ through the seasons
Dobbies is aiming to show how the garden is not just for spring and summer but multiple seasons and cultural…
Kellogg’s Town offers digital playground for CX boost
Kellogg’s has built a new digital experience featuring interactive games, competitions and offers as the brand embraces a data-driven strategy…
Mail proves its mettle as open rates hit all-time high
Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at…
Dr Martens laces up for data-driven marketing blitz
Dr Martens, the brand behind the original “bovver boot”, is aiming to give its rivals a good kicking by implementing…