Co-op pools creative and strategy after major review
Co-op Group has consolidated its creative and strategy accounts into VCCP London after handing the agency a one-off brief earlier this…
retail marketing
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
Coke takes personalisation up a notch with named cans
Calling all Olivias, Amelias, Islas and Avas as well as Noahs, Muhammads, Georges and Olivers, there is literally a can…
Third of small firms don’t advertise despite the benefits
The UK’s army of small firms which have embraced advertising are benefitting from its positive impact as they look to…
‘Holidays are coming’… Brits begin festive shop early
Most schools may have yet to break up for the summer holidays but the vast majority (63%) of UK consumers…
Asda targets online shopping boost with Iceland chief
Asda is aiming to further grow its online shopping business by poaching Iceland’s group chief customer, marketing and digital officer…
Top chiefs exit after Very Group tech and data shake-up
The Very Group has undergone a major overhaul of its tech and data team with the departure of chief data…
Top brands join Ann Summers for ‘House of Underwear’
Ann Summers is jumping into bed with top brands including Calvin Klein Underwear, Lemonade Dolls, Curvy Kate, Nudea to set…
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…