Very aims to get in early with ‘Daydreaming’ festive blitz
Those who bemoan the fact that Christmas comes earlier and earlier each year might want to look away now as…
retail marketing
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
Harvey Nichols customers warned as hackers strike
Harvey Nichols, the luxury British department store chain frequented by the “AbFab” brigade and lovers of high-end fashion, beauty, food,…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Trip through time opens John Lewis three-part ad series
The countdown to Christmas has started early at John Lewis, which is launching the first ad in a three-part series…
Very Group overhaul to fuel expansion of retail media
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
John Lewis to bring back ‘Never Knowingly Undersold’
Retailer John Lewis has made a major U-turn on its positioning by bringing back its 100-year-old “Never Knowingly Undersold” pledge…