Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
retail marketing
Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…
Retail chiefs fear tightrope between privacy and data
Retail marketing chiefs might be waking up to the benefits of embracing first-party data but the vast majority (78%) are…
New probe slams ‘murky and confusing’ loyalty pricing
The Competition & Markets Authority is being urged to take action to tackle “murky and confusing” loyalty pricing practices on…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
‘AI celebs’ to star in Tesco Stronger Starts programme
Tesco is ramping up its activity for community projects under the Tesco Stronger Starts initiative – open to all schools,…
Pret A Manger shake-up fuels exit of global insight chief
Pret A Manger global director of data and insight Matt Lovell is leaving the business after three and a half…
B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…
M&S first baby club targets big slice of £600m market
Marks & Spencer is launching its first ever baby club – which will offer discounts, advice and even parental wellbeing…
Revealed: The champs and chumps of personalisation
The UK has arguably been at the forefront of data-driven marketing for decades but when it comes to the holy grail…