Mail attention, engagement and conversion soar in Q4
The humble mailshot has come to the rescue of the embattled retail industry, delivering significant commercial returns during the run-up…
retail marketing
Retailers ‘must use loyalty data to boost CX or risk it all’
Retailers might be “going gangbusters” in their quest to get consumers to sign up to loyalty scheme member-only pricing but…
Tesco waves white flag over ‘confusing’ Clubcard deals
Tesco has bowed to pressure to change how it shows prices on its Clubcard deals in stores and online amid…
Ocado sees sex toy surge as customers get more ‘ballsy’
It seems that Ocado customers are not only following its brand strapline to “Get the price promise that really stacks…
Nectar in driving seat as Sainsbury’s eyes ‘Next Level’
Sainsbury’s has vowed to continue to build on its Nectar loyalty programme in the next three years, offering “more personalised,…
Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
Co-op in ‘first’ convenience store retail media network
Co-op has launched what it claims is the UK’s first retail media network in the convenience sector to help brands…
Ex-Nike chief and hockey star is new Sweaty Betty CMO
Women’s sportswear brand Sweaty Betty is setting its sights on global expansion with the appointment of a former England and…
Brits call for more retailers to embrace digital receipts
Retailers are being urged to make it easier for customers to receive digital receipts, on the back of a new…
M&S appoints WPP chief Higham as new digital boss
Marks & Spencer has raided WPP to appoint a successor to chief digital and technology officer Jeremy Pee, who left…