Top brands join Ann Summers for ‘House of Underwear’
Ann Summers is jumping into bed with top brands including Calvin Klein Underwear, Lemonade Dolls, Curvy Kate, Nudea to set…
retail marketing
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
SME retailers plot £1bn action against ‘abusive’ Amazon
A group of independent British retailers has launched what is claimed to be the biggest ever retail class action in…
Hard Rock signs Messi to kick off global loyalty club
Hard Rock International is aiming to convert rock fans into footie lovers with a campaign to launch iits global loyalty…
WHSmith picks AI platform for data-driven retail boost
WHSmith has signed a major deal to implement a new data and analytics platform to support the acceleration of the…
UK retail sales to EU plummet by £6bn following Brexit
Brexiteers’ claims of a new frictionless trade deal with Europe have been exposed by new figures which show British brands…
SME retailers eye up TikTok to keep their funnel full
Retailers are planning to plough more and more spend into social media marketing as a way of tackling the perennial…