Amazon Prime Day: How to grab a big slice for next year
Another year, another Amazon Prime Day has been and gone. The first 24 hours of this year’s event saw £633.4m spent…
retail marketing
Asda drafts in new digital shop for social media blitz
Just weeks after appointing a new boss to drive growth in online shopping, Asda has brought in digital agency Born…
Retailers’ tech investments ease data security fears
Retailers have may have lurched from one crisis to the next over the past few years – from Covid hell…
Co-op pools creative and strategy after major review
Co-op Group has consolidated its creative and strategy accounts into VCCP London after handing the agency a one-off brief earlier this…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
Coke takes personalisation up a notch with named cans
Calling all Olivias, Amelias, Islas and Avas as well as Noahs, Muhammads, Georges and Olivers, there is literally a can…
Third of small firms don’t advertise despite the benefits
The UK’s army of small firms which have embraced advertising are benefitting from its positive impact as they look to…
‘Holidays are coming’… Brits begin festive shop early
Most schools may have yet to break up for the summer holidays but the vast majority (63%) of UK consumers…
Asda targets online shopping boost with Iceland chief
Asda is aiming to further grow its online shopping business by poaching Iceland’s group chief customer, marketing and digital officer…
Top chiefs exit after Very Group tech and data shake-up
The Very Group has undergone a major overhaul of its tech and data team with the departure of chief data…