Winners take it all: Cadbury shows love to shopkeepers
Cadbury is launching an integrated campaign to promote ‘The Big Win Win’ promotion for the second consecutive year, as part…
retail marketing
VCCP nets key slice of Co-op work as review continues
Co-op Group has handed VCCP London a major tranche of advertising and marketing business to fulfil the organisation’s aim of growing membership by one…
McArthurGlen hands £6.8m digital brief to the7stars
McArthurGlen Group, one of Europe’s leading owners, developers and managers of designer retail outlets, has strengthened its relationship with media agency the7stars,…
Kevin gets the chop as ASA slices up Aldi price claims
Aldi’s Kevin the Carrot ad might have reached the dizzy heights of Christmas Number One again last year but the…
ASA rejects flood of complaints over ‘harmful’ Dusk ad
The ad watchdog has dismissed calls to ban a tongue in cheek TV ad for furniture retailer Dusk, despite 40…
Consumers finally set to profit from flogging their data
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…
Dunelm non-exec joins retailer as customer director
Homewares retailer Dunelm has recruited one of its own non-executive directors to take up the role of customer director as…
Schuh bolsters senior team with top marketing duo
Footwear retailer Schuh has made a double appointment to strengthen its leadership team, as part of its ambition to become…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
HH Global swoops for retail activation firm Displayplan
HH Global is beefing up its retail offering by snapping up international activation business Displayplan, which specialises in design engineering…