Asda chief claims new GenAI tool is ‘the future of data’
Asda has bigged up the implementation of a real-time generative AI platform for data driven decision-making, with the supermarket’s analytics…
retail marketing
Tesco brings back online shop with Marketplace launch
Six years after pulling the plug on Tesco Direct, the supermarket giant has launched an online marketplace, giving customers access…
Supermarket sweep: Shoppers buy into Labour offers
The pundits might still be cautious over a Labour Party victory in the July 4 General Election but if supermarket…
Very Group CMO promoted to chief customer officer
Online shopping giant The Very Group has promoted chief marketing officer Jessica Myers to the expanded role of chief customer…
Ocado offers Getir customers ‘five times the choice’
Ocado Retail has moved swiftly to lure former customers of the rapid grocery delivery service Getir in a new email…
M&S boss dismisses loyalty club-only deals as ‘tricksy’
Marks & Spencer has ruled out launching loyalty club member-only offers, despite running trials of “Sparks Prices”, with chief executive…
Cadbury dives into archives to help dementia sufferers
Cadbury and Alzheimer’s Research UK have joined forces to distribute thousands of “Memory Bar Boxes” featuring iconic Dairy Milk packaging…
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…
Lidl bolsters loyalty scheme to offer greater discounts
Lidl has boosted its loyalty scheme, introducing new weekly rotating discounts for members on a selection of products as it…
‘Immersive and interactive’ websites garner more loyalty
Online retailers are being urged to focus more on making their sites immersive and interactive and not just convenience and…