Industry joins forces to agree standards for retail media
Marketing and advertising client body ISBA has launched the UK’s first “Responsible Retail Media Framework”, designed as a guide to…
retail marketing
M&S, Waitrose, Lego, Barbour, Sports Direct join fray
Another day, another onslaught of seasonal ads has burst on to screens large and small across the UK, as brands…
Brits refuse to rein in spend on Black Friday bargains
Contrary to popular belief – a fair few predictions – UK consumers will not be letting the ongoing cost-of-living crisis…
Tesco appoints WPP duo to influencer marketing brief
Tesco is planning to ramp up its influencer marketing after the reappointment of two WPP-owned agencies following a five-month pitch…
Superdrug owner targets slice of $128bn retail media
Superdrug is set to become the latest UK entrant into the retail media market with the imminent launch of the…
Superdrug revamps loyalty scheme with ‘VIP Rewards’
Superdrug is overhauling its loyalty scheme as part of plans to make it a digital-first programme in a move the…
Retail media: From shopper marketing to $141bn sector
The exponential growth of retail media looks set to continue despite the economic turmoil, with global spend poised to reach…
JD Sports rolls out first loyalty club in 40-year history
Sportswear fashion retailer JD Sports is expanding its use of data-driven marketing by launching its first ever loyalty programme, which will…
Secondhand market bringing new growth for retailers
Secondhand products and services have shed their image as the goods of choice for the thrifty and poor to be…
Asda drafts in ex-Aldi chief to head up marketing team
The UK supermarket marketing wars have taken another twist, with Asda bringing in Adam Zavalis – who has had two…