Oak Furnitureland branches out in first activity by TMW
Retailer Oak Furnitureland is launching a new positioning and campaign, dubbed “Grow Your Home”, which is the first work by…
retail marketing
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
Tesco and Sainsbury’s refute claims of ‘dodgy’ offers
Tesco and Sainsbury’s have hit back at claims that they are both using “dodgy” pricing tactics which can make their…
Ikea to build brand with first dedicated global agency
Ikea, the flatpack furniture giant behind brands Järvfjället, Extorp, Skärhamn, and Stubbarp, – and Billy Bookcase of course – has…
Promiscuous Brits dump brand loyalty in hunt for deals
Retailers’ response to the cost of living crisis is threatening to wreak havoc on the high street and beyond for…
Waitrose customer chief builds team with three recruits
Waitrose has made three appointments to its marketing team as customer director Nathan – the former M&S marketing chief who…