Sweaty Betty emerges fitter and stronger with AI tool
UK activewear retailer Sweaty Betty has proved that artificial intelligence can provide huge benefits if implemented correctly after witnessing a…
retail marketing
Young still demand brand purpose despite being skint
Any brands or agencies hoping that “purpose” would fade away are in for a rude awakening with Gen Z and…
John Lewis hires N Brown online chief to lead new unit
John Lewis is beefing up its online shopping expertise by drafting in a senior marketer from N Brown to spearhead…
Morrisons drafts in Tesco expertise for More Card boost
Morrisons is turning to Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and…
Lessons your brand can learn from Amazon Prime Day
Amazon Prime Day may have been going since in 2015, in an effort to lure new subscribers and deepen existing members’…
Amazon ‘must boost discounts to make Prime Day pay’
Amazon Prime Day runs the risk of losing its allure unless the company ups its discounts to to offer “unmissable…
New payments data tool woos omnichannel retailers
Omnichannel retail businesses are being targeted with the launch of a new payments data platform which it is claimed will…
TikTok merchants go ‘up West’ with Oxford St pop-up
TikTok is venturing into the land of bricks and mortar retail by opening a pop-up shop on London’s Oxford Street…
Shoppers want VIP treatment but refuse data exchange
Further proof has emerged of the data-driven marketing headache brands are facing with a new study showing shoppers expect to…
John Lewis bigs up Salesforce in driving data strategy
John Lewis Partnership has hailed the implementation of a Salesforce platform in transforming its data-driven marketing strategy as it strives…