Aldi’s nod to Willy Wonka top of Xmas charts – so far
Aldi has taken an early lead in the race to be crowned the Christmas number one ad, with the retailer’s…
retail marketing
Boots turns to AI tool to tackle abandoned online shops
Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which…
Asda, Aldi, Disney, Smyths Toys, Amazon deck the halls
It’s beginning to look a lot like Christmas…well, in the retail world anyway, with another fresh round of festive TV…
Sainsbury’s, Boots, TK Maxx, Lidl, Morrisons get festive
On the third day of Christmas ads these retailers gave to us…yes, you guessed it, we are barely into November…
Industry joins forces to agree standards for retail media
Marketing and advertising client body ISBA has launched the UK’s first “Responsible Retail Media Framework”, designed as a guide to…
M&S, Waitrose, Lego, Barbour, Sports Direct join fray
Another day, another onslaught of seasonal ads has burst on to screens large and small across the UK, as brands…
Brits refuse to rein in spend on Black Friday bargains
Contrary to popular belief – a fair few predictions – UK consumers will not be letting the ongoing cost-of-living crisis…
Tesco appoints WPP duo to influencer marketing brief
Tesco is planning to ramp up its influencer marketing after the reappointment of two WPP-owned agencies following a five-month pitch…
Superdrug owner targets slice of $128bn retail media
Superdrug is set to become the latest UK entrant into the retail media market with the imminent launch of the…
Superdrug revamps loyalty scheme with ‘VIP Rewards’
Superdrug is overhauling its loyalty scheme as part of plans to make it a digital-first programme in a move the…