John Lewis bigs up Salesforce in driving data strategy
John Lewis Partnership has hailed the implementation of a Salesforce platform in transforming its data-driven marketing strategy as it strives…
retail marketing
M&S trials exclusive offers for loyalty club members
Marks & Spencer has become the latest retailer to wake up to the fact that Tesco might well be onto…
May the sauce be with you: Beer and crisps sales soar
UK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which…
Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
Supermarket giants say BOGOF to BOGOFs ‘for now’
Sainsbury’s and Tesco are planning to continue to shun multi-buy promotions – the so-called BOGOF deals – despite the Government…
Loyalty clubs helping retailers and shoppers fight crisis
UK consumers might be increasingly reliant on loyalty schemes during the current economic crisis but it seems they are also…
Loyalty clubs see major boost from member-only offers
The launch of member-only offers is driving a huge take-up of loyalty programmes, with nearly two-thirds (64%) of shoppers admitting…
‘New normal’ finally debunked as online sales plummet
Those who predicted that Covid would trigger a permanent online shopping boom – as part of the “new normal” –…
Brands must use marketing to ease consumer squeeze
Brands owners are being urged to redouble their efforts to help consumers navigate the continuing cost-of-living crisis, amid claims that inflation…
Sainsbury’s boosts attack with Nectar Prices expansion
Sainsbury’s is taking the loyalty club war on high prices to its rivals by expanding the Nectar Prices scheme, launched…