Brands warned ‘shiny happy ad campaigns’ won’t wash
Brand owners are being urged to “cut the crap” in their marketing, amid claims that consumers’ rose-tinted glasses are off,…
retail marketing
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Asos eyes retail media boost with Criteo partnership
Online fashion giant Asos is aiming to supercharge its global retail media business by signing a three-year partnership with commerce…
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…
Brits ditch Gucci, Prada and Chanel for food and booze
The cost of living crisis has turned consumer spending on its head, with Brits now more likely to treat themselves…
Proof is in the pudding: 1970s desserts make comeback
Further proof that British consumers’ are returning to the 1970s has emerged with new sales data showing Viennetta, Arctic Roll…
M&S appoints Meta man as new chief data scientist
Marks & Spencer has appointed a new chief data scientist following a shake-up of its senior team which has seen…
Victoria’s Secret ties up brands for new loyalty pilot
Victoria’s Secret, the lingerie brand which went tits up in the UK before being bought out by Next, is testing…
DunnHumby tool predicts perfect price promo combo
Tesco-owned data insight company DunnHumby is launching a new tool in the UK which it claims is capable of forecasting…
Brassic Brits say disposable income has evaporated
Two-thirds of British consumers have seen their disposable income crash through the floor in the past 12 months, and predict…