Penny finally drops as firms prioritise customer loyalty
Brand owners have at last woken up to the fact that customer retention should be the primary focus over customer…
retail marketing
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Brits swerve financial squeeze as spending holds firm
Businesses might be bracing themselves for a challenging 12 months but consumer card spending data from the past year signals that it…
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
Tesco reboots media platform for ‘precision at scale’
Tesco has signed a raft of new “offsite” partners for its Media & Insight Platform as part of a major…
John Lewis festive ad nets top spot on social channels
It seems Christmas ads not only divide opinion among the marketing and advertising community, consumers are also split down the…
Charles Tyrwhitt implements marketing insight tool
Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view…
Ocado brings in Tableau for new B2B data insight tool
Ocado has launched a new data insight platform – powered by Tableau – designed to help its suppliers boost their…
M&S swoops for firm to boost online personalisation
Marks & Spencer is aiming to ramp up online personalisation by snapping up the intellectual property of fashion marketplace Thread…
Boots bigs up Black Friday sales after record orders
Boots has hailed its Black Friday performance, insisting that its Boots.com website achieved record-breaking sales to date, with over three…