‘New normal’ finally debunked as online sales plummet
Those who predicted that Covid would trigger a permanent online shopping boom – as part of the “new normal” –…
retail marketing
Brands must use marketing to ease consumer squeeze
Brands owners are being urged to redouble their efforts to help consumers navigate the continuing cost-of-living crisis, amid claims that inflation…
Sainsbury’s boosts attack with Nectar Prices expansion
Sainsbury’s is taking the loyalty club war on high prices to its rivals by expanding the Nectar Prices scheme, launched…
Waitrose customers throw hissy fit over empty shelves
Waitrose is facing another tongue-lashing from its well-heeled shoppers, this time over empty shelves, with some outlets looking more like…
New Look online sales go XXXL with Microsoft network
High street fashion chain New Look has hailed the implementation of Microsoft’s Audience Network for a 200% year-on-year increase in…
Robert Dyas unveils first loyalty scheme in 150 years
Home, electrical and garden retailer Robert Dyas, which can trace its roots back to 1872 when the eponymous founder opened…
Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…
John Lewis hands advertising and loyalty brief to Saatchi
Saatchi & Saatchi has scooped the John Lewis Partnership advertising and marketing account, with a brief to produce and develop…
Just Eat appoints Claire Pointon to top business role
Just Eat has gone for data-driven marketing experience to appoint its new managing director for the UK and Ireland, drafting…
Sense hires former Sainsbury’s chief for retail launch
Brand experience agency Sense is launching a retail division, designed to help clients respond to the ever-evolving landscape, with former…