Ecrebo brings in US veteran to head up marketing team
Retail loyalty marketing specialist Ecrebo – backed by former Air Miles and Nectar chief Sir Keith Mills – has turned…
retail marketing
Dr Martens kicks off ‘Tough as You’ worldwide ad blitz
Dr Martens is launching its global autumn/winter 2019 campaign through We Are Social, designed to showcase the brand’s heritage and…
Just Eat debuts programmatic mailshots to curry favour
Just Eat is making its direct mail debut after signing a deal with programmatic firm Paperplanes to help the online…
Tesco woos Clubcard users with new wave of discounts
Tesco is continuing to reward loyal customers with a new three-week campaign that will offer exclusive discounts for Clubcard members….
Skills shortage triggers retail bonus for data experts
Retail brands’ quest to build in-house data teams is being hampered by a dearth of suitable candidates in the market,…
Tesco signs up for ‘customer as a service’ data platform
Tesco is aiming to get even closer to its customers by being one of the first brands to sign up…
Lakeland loyalty club woos members with charity tie-up
Kitchenware retailer Lakeland has taken a leaf out the Co-op’s book with the launch of its first loyalty scheme which…
Tesco launches card to bail students out of cash crisis
Tesco is tapping into the Bank of Mum and Dad with the launch of a new student card that parents…
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
Dr Martens online sales surge gives rivals a good kicking
Dr Martens – the original “bovver boot” now sported by everyone from Gigi Hadid and Jessica Alba to Brooklyn Beckham…