Arcadia brings in new team for digital and data assault
Sir Philip Green’s Arcadia Group, which owns Topshop, Monsoon, Dorothy Perkins, and Miss Selfridge, has become the latest high street…
retail marketing
M&S ‘buy now, pay later’ scheme targets millennials
Marks & Spencer is aiming to attract younger customers and boost trade in the run-up to Christmas with the launch…
Clubcard Plus ‘will save Tesco shoppers £400 a year’
Tesco has finally revealed details of its new Clubcard Plus loyalty scheme, which it insists could save customers over £400…
Aldi hands social media activity to McCann UK division
McCann Worldgroup has strengthened its grip on the Aldi marketing business with the appointment of social media division Live UK…
Swarovski strikes global deal to polish up marketing
Swarovski, the jewellery and accessory brand sported by Beyoncé, Taylor Swift and Rita Ora, is deploying a new marketing attribution…
Boohoo torn off a strip for ‘send nudes’ email campaign
Fashion retailer Boohoo has paid the price for trying to boost email marketing open rates after incurring the wrath of…
Missguided clobbered over ‘offensive’ Love Island ad
Clothing retailer Missguided has been spanked over an ad for its swimwear range that ran during Love Island after one…
Sainsbury’s taps into machine learning for insight blitz
Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine…
Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
M&S hires Group M chief as first head of data science
Marks & Spencer has switched agency-side to find its first ever head of data science – following a search which…