Pandora turns to Bulgari chief to bring back the sparkle
Upmarket jewellery retailer Pandora has put its faith in Bulgari global chief Carla Liuni to polish up its marketing as the business bolsters…
retail marketing
Retailers axe data analytics for mass discounting blitz
The retail sector might be ploughing hundreds of millions of pounds into data-driven marketing and analytics in an effort to…
Poundland forced to delete festive ‘good finger’ tweet
Poundland’s Christmas Elfie – famed for double entendres which would make even a Carry On scriptwriter wince – might be…
Asos hires chief to unite CX, analytics and marketing
Online fashion giant Asos is aiming to beef up its marketing with the appointment of its first chief growth officer,…
Morrisons customers fume as More card points vanish
Morrisons has come under fire for its handling of what appears to be sustained attack by fraudsters on More loyalty…
Forget Edgar, it’s data that’s really firing up John Lewis
John Lewis and Waitrose might have launched their first joint Christmas campaign only last week but behind the scenes the…
Retailers ‘yet to unlock full potential of customer data’
Retailers might talk the talk when it comes to embracing a data-driven strategy but few are walking the walk with…
Dixons Carphone drafts in top duo for digital revamp
Dixons Carphone has become the latest major retailer to bring in new digital and tech executives as it ramps up…
M&S hands international digital ad business to NMPi
Marks & Spencer has expanded its relationship with digital agency NMPi by awarding it a brief to deliver its social…
Pandora appoints 55 London to polish up data strategy
Upmarket jewellery retailer Pandora is aiming to maximise the potential for online activity to drive new and loyal customers by…