Oreo Creme Egg Cookie channels the spoilt nepo-baby
Mondelēz International is launching a major push behind its new limited-edition Oreo Creme Egg Cookie, hailing the brand as the…
Saatchi & Saatchi
‘Edible Soap’ highlights plight of hygiene poverty in UK
UK charity The Hygiene Bank is launching a new campaign to highlight hygiene poverty in Britain and raise awareness of…
Waitrose targets foodies with ‘No.1 Always Comes First’
Waitrose has unveiled a new seasonal ad campaign to promote its premium, brand-owned No.1 range – relaunched earlier this year…
Saatchi & Saatchi ‘secret weapon’ is agency’s first CDO
Further evidence of adland’s increasing reliance on the power of data-driven marketing and insight has emerged with Saatchi & Saatchi appointing its…
Direct Line and Saatchis accused of ‘horror’ plagiarism
Direct Line and its agency Saatchi & Saatchi have become embroiled in a plagiarism row over their campaign targeting first-time…