Sainsbury’s launches push for double Nectar points
Sainsbury’s is aiming to spread a little pre-festive cheer – and even give Nectar owner Aimia a Christmas bonus –…
Sainsbury’s
Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
Carling toasts new Nielsen programmatic data deal
Brand owners are being offered the chance to tighten up their targeting through a new partnership between Nielsen, Sainsbury’s and…
Top Sainsbury’s role to put data at heart of business
Sainsbury’s has created the role of chief data officer as part of plans to put customer information at the heart…
Sainsbury’s ditches Price Match for lower prices
Sainsbury’s is finally ditching its Brand Match scheme – running since 2011 – to plough the money into lower regular…
Sainsbury’s deal with Argos could boost eBay too
Sainsbury’s bid for Argos could prove a boon for eBay sellers and customers by opening up a much bigger market…
Sainsbury’s hunts agency for direct marketing brief
Just 24 hours after revealing that its future lies in data-driven marketing, it has emerged that Sainsbury’s is now planning…
Sainsbury’s to boost data driven marketing at last
Some two decades after Tesco launched Clubcard – and 13 years since it ditched its own Reward Card – Sainsbury’s…
Sainsbury’s pulls the plug on mobile phone service
Sainsbury’s has ditched its mobile phone service, a joint venture with Vodafone, within just two years of launch after signing up…
Sainsbury’s data chief banged up
The Sainsbury’s data expert who was found guilty just before Christmas of scamming the supermarket chain out of nearly £75,000…