Sainsbury’s boss promotes digital and marketing chiefs
Sainsbury’s new chief executive Simon Roberts has signalled that the retailer will be further strengthening its digital, data and marketing…
Sainsbury’s
Sainsbury’s taps up Unilever’s Weed for advisory role
Sainsbury’s has drafted in industry heavyweight Keith Weed – the former Unilever chief marketing and communications officer – in a…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
Nectar targets 19 million to donate points to virus fund
Some 19 million Nectar loyalty scheme members are being urged to donate their points to support those in need during…
Once more with feeling: Sainsbury’s opens Nectar 360
The Nectar loyalty scheme, which has seen more relaunches than Cape Canaveral, is going for yet another lift-off as part…
Nectar tests scheme offering fiftyfold increase in points
Just weeks after launching the “new-look” Nectar app, the Sainsbury’s-owned loyalty scheme is opening trials of yet another new feature…
Coupe to exit as Sainsbury’s plots more senior job cuts
Sainsbury’s has revealed that chief executive Mike Coupe is to step down later this year just hours after it admitted…
Nectar kicks off campaign for new-look loyalty scheme
Nectar is launching a major marketing campaign to promote its latest revamp, and introduce its new “get your Nectar on”…
Sainsbury’s taps into machine learning for insight blitz
Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…