Sainsbury’s is aiming to spread a little pre-festive cheer – and even give Nectar owner Aimia a Christmas bonus – by launching a loyalty scheme promotion which will allow its customers to double up their loyalty card points this month.
The promotion starts next week and allows customers to exchange points for vouchers worth double the value, to be issued from November 9 to 22 in store, although they cannot actually be spent until November 16.
Shoppers will be able to spend vouchers across six different departments including toys, homeware, electrical items and Tu clothing.
The offer means that if customers already have 1,000 Nectar points (worth £5 in cash) they will be able to redeem them for a voucher worth £10.
In August, Sainsbury’s created the role of chief data officer as part of plans to put customer information at the heart of its business, and appointed former News UK chief Andrew Day to the job.
Meanwhile, Nectar owner Aimia continues to be hit hard by Sainsbury’s decision last year to rein in rewards. The combination of Sainsbury’s cutbacks, restrictions on energy companies and the loss of Nectar Italia’s main contract wiped out £15m in revenue from Aimia’s EMEA region, triggering a restructure aimed at saving the firm nearly £10m a year.
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