That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
sales promotion
Promiscuous Brits dump brand loyalty in hunt for deals
Retailers’ response to the cost of living crisis is threatening to wreak havoc on the high street and beyond for…
Why changing perceptions is a job for brand experience
Changing British consumer behaviour has never been more difficult. We are a nation of sticklers. We know what we like,…
TV ads? Bah. We’ll have shelf wobblers say marketers
It could be enough to turn Sir John Hegarty into a rage which would make the Incredible Hulk seem like…
Marsden brings back the ‘old guns’ for agency start-up
Former Britvic marketing director Andrew Marsden – one of the UK’s most experienced client marketing professionals – is trying his…
Tesco rocked by ‘indefensible’ instore marketing gaffe
Tesco boss Dave Lewis’ pledge to put the customer back at the heart of the supermarket’s business has backfired spectacularly…
Letter issues spell disaster for Walkers promotion
Walkers Crisps has been crushed by the ad watchdog after scores of customers complained that many of the trips in…
Why promotions must be more than price cuts
Promotional marketing may not have always enjoyed top-table status in marketing departments but there is little doubt it has long…
Arc London axed in Leo Burnett group rebrand
Arc London, the agency which can trace its roots back to one of the UK’s founding sales promotion shops, IMP, is…
Is sales promotion really so odious?
Remember the time when a binman was a binman and not a waste management executive? The marketing industry has a…