Hard-up consumers demand more freebies and loyalty
Consumers are increasingly shunning non-essential purchases to spend their income on food and safety products, with Covid-19 ripping a giant…
Selligent
Why brands must work harder for true personalisation
In a world where customers are flooded with thousands of marketing messages a day, the explosion in digital content across…
Future embraces AI to boost personalised marketing
Future, the publishing company behind Total Film, Music Week and Four Four Two, is building a 360-degree profile of its…
Data-savvy consumers giving marketers a rough ride
No-one ever said that marketing in the GDPR era was going to be easy but consumer empowerment seems to have…
Odeon ushers in CRM system to boost engagement
Odeon Cinemas is aiming to bolster its customer engagement strategy by implementing a new marketing platform which will unleash omnichannel…