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‘Forget Facebook in Eurozone’

Brand owners planning pan-European social media campaigns must beware the great divide between consumers in the different countries, especially as…


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Sky hires search marketing giant

BSkyB has appointed Efficient Frontier to deliver paid search marketing services across all its divisions in the UK. The deal…






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Brands wake up to multichannel future

As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone’s lips is multichannel. Figures recently…