Marketers hunt specialists to join the TikTok revolution
Major brands are looking for social media support to deal with the impact of TikTok on their businesses, with chief…
social media
Brits stop grazing on social media to feast on inspiration
Brands need to adapt to a new era of social media, with consumers are no longer spending hours simply “passing…
Unilever aims to clean up with worldwide TikTok deal
Unilever has signed a major deal with TikTok to tap into the seemingly global obsession with domestic cleaning videos, to…
Pinterest brings in Tesco to power new advertising tool
Pinterest has signed a data-powered marketing deal with Tesco Media and its insight sister brand DunnHumby, which will allow brands…
eBay gets dressed up for Love Island sponsorship blitz
eBay UK is tapping into its headline sponsorship of ITV2’s Love Island with a new marketing campaign, designed to accommodate people…
Cornish Orchards presses home quality in TV ad debut
Asahi UK-owned premium cider brand Cornish Orchards is launching its first major advertising campaign with the key message being its…
ASA pulls plug on baby-faced rapper rum promotion
Litty Liquor, the spiced rum brand founded by 20-year-old baby-faced Brighton rapper ArrDee, has had its knuckles rapped by the…
AI to make social media data the primary driver of BI
The rise of AI is set to drive a new era for social media marketing, with the vast majority of…
Where would your brand go if TikTok was banished?
Since its rapid rise in 2020, TikTok has garnered over a billion monthly users worldwide and, along with it, made…
TikTok whacked with £12.7m fine for UK privacy failings
The Information Commissioner’s Office has slapped a £12.7m fine on TikTok Information Technologies UK and TikTok Inc for a host…