Generation X are King Rockers but advertisers miss out
Marketers and their agencies are constantly being warned they are missing out on the lucrative over 60s Baby Boomers market…
social media
TikTok insists ‘we’ve changed’ following €345m EU fine
TikTok might be a marketer’s dream but it is also a data protection nightmare, with the EU the latest to…
Durex offers £100 a pop to test ‘ultra-sensitive’ Nude
Reckitt Benckiser brand Durex is taking a novel approach to prove how its latest range can maximise sensation and increase the sexual…
Vape crackdown puts TikTok and influencers in the dock
The ad watchdog has launched a major crackdown on TikTok creators, battering eight influencers for plugging nicotine-containing vapes of four…
‘Gory’ vegan ad ban shows just what kids are exposed to
Vegan charity Viva’s attempt to convert consumers to its cause by claiming yoghurts contained “the stolen milk of grieving mothers,…
VCCP boosts ‘creator team’ in social media expansion
VCCP London has expanded its dedicated creator team and onsite facilities as its steps up its drive to tap into…
Retailers ‘in the dark over where social spend ends up’
Social media spend might be soaring but over two-thirds (68%) of retail marketers are not in full control of where…
TikTok ‘not even close to Facebook’ in marketers’ eyes
TikTok may be talking a good game for advertisers but it still has a long way to go to get…
Charities embrace tech to combat cost of living crisis
The days when charities relied heavily on the “collection-box rattlers” appear to be over, with organisations increasingly using technology to…
LinkedIn mass hack attack triggers ransom demands
LinkedIn’s 930 million users are being urged to tighten up security on their accounts following a surge in hack attacks…