Social media giants cough up €3bn for privacy failings
Social media marketing and messaging has become a high-risk activity in the GDPR era, with the most popular platforms –…
social media
Wealthy women ‘buy luxury brands as self-indulgence’
Luxury brands are being forced to rewrite their marketing rulebook on the back of a rise in wealthy women buying…
‘Cool’ Range Rover ad forced off the road for speeding
Range Rover’s social media team have found themselves dumped on the side of the road after sending out a tweet which…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
ASA puts Turkish ‘cosmetic tourism’ ads under the knife
The ad watchdog has launched a major crackdown on so-called “cosmetic tourism”, banning three separate ads for clinics operating out…
Generation X are King Rockers but advertisers miss out
Marketers and their agencies are constantly being warned they are missing out on the lucrative over 60s Baby Boomers market…
TikTok insists ‘we’ve changed’ following €345m EU fine
TikTok might be a marketer’s dream but it is also a data protection nightmare, with the EU the latest to…
Durex offers £100 a pop to test ‘ultra-sensitive’ Nude
Reckitt Benckiser brand Durex is taking a novel approach to prove how its latest range can maximise sensation and increase the sexual…
Vape crackdown puts TikTok and influencers in the dock
The ad watchdog has launched a major crackdown on TikTok creators, battering eight influencers for plugging nicotine-containing vapes of four…