What’s in store for 2024… for multichannel marketing?
If the IPA’s latest Bellwether budgets data is right, 2024 could be a bumper year for marketing. The survey found…
social media
Marketers ‘must invest in creativity to get AI to shine’
Marketers and their agencies might be adopting generative AI tools at breakneck speed but the quest for deeper, more valuable…
We Are Social promotes insight chief to global post
Digital marketing agency We Are Social has promoted UK head of research and insight Paul Greenwood to take on the…
Meta waves white flag over Threads deletion demand
Meta appears to have bowed to pressure from the Information Commissioner’s Office over its Threads platform, once hailed as a…
Social media giants cough up €3bn for privacy failings
Social media marketing and messaging has become a high-risk activity in the GDPR era, with the most popular platforms –…
Wealthy women ‘buy luxury brands as self-indulgence’
Luxury brands are being forced to rewrite their marketing rulebook on the back of a rise in wealthy women buying…
‘Cool’ Range Rover ad forced off the road for speeding
Range Rover’s social media team have found themselves dumped on the side of the road after sending out a tweet which…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
ASA puts Turkish ‘cosmetic tourism’ ads under the knife
The ad watchdog has launched a major crackdown on so-called “cosmetic tourism”, banning three separate ads for clinics operating out…