Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
social media
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…
Sibling rivalry promotes Guide Dogs’ broader services
UK charity Guide Dogs is launching a national marketing campaign celebrating the wide range of services the organisation offers, with…
Musk ‘laughs his arse off’ over Twitter abuse claims
Twitter owner Elon Musk has laughed off a BBC investigation which claims the social media site is struggling to protect…
Meta apes Twitter with new paid-for verification service
Meta has joined Twitter in launching paid-for subscriptions services, which will cost nearly £10 a month, as part of the…
FCA whacks DeadHappy over ‘disgusting’ Shipman ad
The Financial Conduct Authority has come down like a ton of bricks on life insurance firm DeadHappy – which has…
Twitter woes deepen as adspend falls out of the sky
Elon Musk appears no closer to turning round Twitter, with the latest figures showing advertising spend on the site crashed…
Musk turns to BOGOFs to bring back Twitter advertisers
Twitter has resorted to classic sales promotion techniques to bring back major advertisers, offering buy one get one free deals…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Cadbury Creme Egg reprises ‘don’t eat’ winning eggs
With Christmas a distant memory, brands are now gearing up for Easter, even though it is three months away; none…